TRENDING ACTIVES AND All ABOUT IT
Hyaluronic Acid –
Hyaluronic acid can help increase the moisture content in your skin, which can have various skin benefits, including reducing the appearance of wrinkles and improving wound healing, among others. HA is the main component of what gives your skin structure, and is responsible for that plump and hydrated look.
Also known as vitamin B3 and nicotinamide, niacinamide is a water-soluble vitamin that works with the natural substances in your skin to help visibly minimize enlarged pores, tighten lax or stretched out pores, improve uneven skin tone, soften fine lines and wrinkles, diminish dullness, and strengthen a weakened surface. This multitalented ingredient is truly one that all can add to their routine, no matter skin type or skin concern. Some people’s skin may have more concerns niacinamide can address, but without question everyone’s skin will gain something from this B vitamin.
Alpha Arbutin –
Arbutin evens out and brightens skin tone, lightens darkened areas, and can help with the appearance of scars. Sun exposure, pregnancy, or the use of certain medications may cause hyperpigmentation. But arbutin acts on the melanin pathway to suppress melanin activity.
Peptides are more than a new buzzword in skincare. peptides "stimulate your skin to make more collagen," which means regular use can lead to decrease fine lines and wrinkles. Increasing skin firmness. While peptides can reduce fine lines and wrinkles, they also can help make skin feel more firm.
Tranexamic Acid –
Tranexamic acid is the latest obsession among skincare experts and beauty brands—and for good reason. It's wildly effective at reducing the appearance of sun spots, post-inflammatory hyperpigmentation, and melasma, and unlike many other brightening ingredients (like hydroquinone and retinol), it’s safe for all skin types and tones and doesn’t come with a long list of annoying side effects, like chronic dryness or irritation.